VISTA LAND & LIFESCAPES INC.

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Thursday, July 12, 2012

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Vista Land is the Philippine's largest homebuilder. With well-known and distinct brands - Brittany, Crown Asia, Camella, Lessandra and Vista Residences, and through its provincial marketing arm Communities Philippines

Three years after its initial residential condominium offering, property holdings group Vista Land and Lifescapes, Inc., the country’s largest homebuilder, aims to gain the dominance in the home condo segment which it holds in horizontal homes with its unmatched track record of over 30 years, according to President and CEO Benjamarie N. Serrano. “In fact, we are targeting an average annual growth of 25 percent in condominium sales in the next five years, reflecting an upbeat outlook,” she said. “Vista Land is leveraging its expertise and leadership in homebuilding to assume the lead role in the residential condo segment.” She added that the recent launch of the group’s Vista Residences, both as corporate brand and business unit for all vertical home projects, will strengthen Vista Land’s presence in the segment by creating greater awareness of its identity and enhancing efficiencies in resource allocation. Vista Residences has assumed responsibility for the portfolio of home condo projects previously held by Vista Land subsidiaries Brittany, Crown Asia, and Camella Homes. “We are looking at contributions of up to 20 percent to Vista Land’s revenues from vertical home sales, so that the current sales can be more than doubled over the next five years,” Ms. Serrano said. “We expect Vista Land to build a major market presence by the sheer number and scale of its projects.” “Our portfolio of vertical home developments, after a few short years, now already stands at 15 projects with an aggregate of 6,490 units valued at P18.7 billion,” she said. Six of the projects, with a total value of P6.2 billion or nearly half of its offerings in the segment, have been sold and are to be completed this year. These developments are Mosaic and Trevi Tower 1 in Makati, Avant at the Fort Bonifacio, Symphony and Pine Crest Tower 1 in Quezon City, and Crown Tower in Manila. The remaining six projects with a total value of P8.3 billion, are now selling with construction starting in 2010 and 2011. These are KL Mosaic and Trevi Tower 2 and 3 and The Gallery in Makati, The Currency in Ortigas, Wil Tower Mall and Pine Crest Tower 2 in Quezon City.” Our many years of homebuilding experience gives us unique insights on buyers’ requirements, especially in planning the efficient use of space and offering comfort, privacy, exclusivity, and security, including features like convenient and secure parking Our vertical developments are located in some of the most accessible and attractive sites in the metropolis. “As a result, Vista Land’s efforts have been rewarded consistently with strong sales in the residential condo segment within a short span of time,” Ms. Serrano said.

Vista Land to open P7.5B in projects next year

VISTA LAND and Lifescapes, Inc. wants to increase the total value of its condominium projects for sale next year to P12.5 billion, the listed company said in a statement yesterday. New low- and mid-rise condominium projects, mostly in Southern Luzon, will add to Vista Land’s existing 17 projects. The firm’s portfolio has buildings worth P5.03 billion, the statement said. Vista Land Chief Executive Benjamarie N. Serrano said the property firm would be opening several buildings next year with a combined value of P7.5 billion. “The successful launching of the new development projects would bring the total value of [the firm’s] vertical units to P12.5 billion by 2011,” Ms. Serrano said.

Low- and mid-rise development is the “logical step for Vista Land, with the demand driven by end-users in the metropolis who want to enjoy the advantages of a low-rise or mid-rise development,” she added.

Vista Land operates under five brands -- Brittany that sells house and lot units for as much as P9 million each, Crown Asia for units worth P3.5 million to P9 million, Camella Homes for units worth P3.5 million and below, Communities Philippines that sells Camella Homes in the provinces, and condominium arm Vista Residences. Projects in Southern Luzon are expected to hike sales further. “The increasing number of vertical developments along [South Luzon Expressway] is a testament to the outward movement of the market,” Ms. Serrano said. The firm has delivered about 200,000 housing units since 1977. “We have opened a total of 17 low-rise and mid-rise buildings ... We are tapping into our existing master-planned communities where we will incorporate more of these types of developments,” Ms. Serrano said. The biggest “township” project, the 60-hectare Vista Lakefront at Sucat in Parañaque, will soon have residential condominiums. Vista Land has already completed six of seven mid-rise buildings in the resort-themed Presidio enclave. Of the firm’s P10.2-billion budget, P4.3 billion was spent in the first half for land development, housing construction and acquisition of more land on top of the existing 1,673 hectares.

Shares in Vista Land, whose profits grew by 12% to P1.44 billion in the first half, closed P0.03 higher at P3.23 each yesterday.

RCBC Savings Bank signs end-user financing agreement with Vista Land.

RCBC Savings Bank continues to grow its home financing portfolio with the recent signing of an end-user financing agreement with Vista Land and Lifescapes, Inc. and its subsidiaries. Under the agreement, RSB will facilitate home loans to property buyers of Vista Land, the country's largest homebuilder. Shown in photo are (from left) Lizette J. Racela, RSB Consumer Lending Group Head; Rommel S. Latinazo, RSB President; and Vista Land officers Benjamarie Therese N. Serrano, President; Manuel Paolo A. Villar, Chief Finance Officer; and Cynthia J. Javarez, Comptroller.

HOW TO RESERVE (???):
FOR ASSISTANCE, DETAILS & RESERVATIONS, TEXT OR CALL ME:
Pls email or call me if you are interested and we can schedule the viewing of property.

Cell Nos.: +639278788803 / +639195888877
Email Address: vistaresidences@y7mail.com
SKYPE ID: vistaresidences.condominiums

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